Marketing Material Translation
Translation and transcreation of marketing materials from 600₽ per page. Brochures, catalogs, advertising copy, social media content. Cultural adaptation for target audience.
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Artistic Translation
Cost
Перевод маркетинговых текстов
Креативная адаптация рекламы
С SEO-адаптацией
Маркетинговые материалы
Адаптация для рынка КНР
Advantages
- Free courier delivery in Moscow
Popular Languages
Advertising Translation: More Than Translating Words
Advertising copy works through emotions, cultural codes, and wordplay. A literal translation of a slogan or ad text fails 90% of the time in the target market. At Translation Agency "Universal", marketing translations are performed by translator-copywriters with advertising agency experience. We don't translate — we adapt.
In 2024–2025, we completed 300+ marketing material localization projects for brands in FMCG, IT, fintech, pharma, and e-commerce.
Transcreation vs. Translation: When to Use Which
Marketing Translation
Suitable for informational texts: product catalogs, product descriptions, instructions, FAQs, email newsletters. The translator conveys meaning with style adaptation.
- Catalogs and product descriptions
- Email newsletters
- FAQs and reference materials
- Product cards for marketplaces
Transcreation
For texts where emotion and impact matter: slogans, advertising headlines, landing pages, banners, video scripts. A translator-copywriter creates new text with the same emotional effect.
- Slogans and advertising headlines
- Landing pages and promo pages
- Banners and POS materials
- Video scripts
Materials We Translate
Print Advertising
Brochures, catalogs, flyers, posters, POS materials. Layout in InDesign preserving design.
Digital Content
Websites, landing pages, banners, email newsletters, social media content. SEO adaptation.
Branding
Naming, slogans, mission and values, ToV documentation, corporate stories.
Video & Audio
Subtitles, dubbing, voice-over for commercials. Learn more.
Presentations
PowerPoint, Keynote, Google Slides. Corporate and investor presentations. Learn more.
Packaging
Labels, markings, packaging information adapted to importing country requirements.
How We Work with Advertising Texts
- Brief and brand book — we study your brand: tone of voice, target audience, positioning. We request the brand book, glossary, and examples of successful adaptations.
- Team selection — translator-copywriter + editor with experience in your industry. For transcreation — a native speaker from the marketing field.
- Text adaptation — translation or transcreation accounting for cultural specifics, advertising legal restrictions in the target country, and SEO requirements.
- Editing and approval — proofreading by an editor, glossary check in SDL Trados. We provide 2–3 options for slogans and headlines.
- Layout and delivery — text placement in layout (InDesign, Illustrator, Figma). Layout review, text length adaptation to fit layout fields.
Pricing and Terms
Pricing depends on material type, language pair, and volume. Calculation based on translated text: 1 page = 1,800 characters with spaces.
- Marketing translation (catalogs, descriptions) — from 600+200₽/page
- Transcreation (slogans, advertising) — from 600+400₽/page
- Website localization — from 600+300₽/page with SEO
- Layout in template — from 500₽/page
- Volume discounts: from 3% at 50 pages, up to 10% at 150+ pages
For Agencies and In-House Marketers
We work with advertising agencies and corporate marketing departments. Contract and closing documents included. For regular clients — fixed rates and priority timelines. We maintain your brand glossary in SDL Trados.
Related services: artistic translation, presentation translation, press release translation, website localization.
Calculate Translation Cost
Get the exact price for your order in 30 seconds
1 page = 1,800 characters with spaces
Character count is based on the translated text. For a more accurate quote, please submit a request.
A manager will respond within 30 minutes.
How We Work
Submit Your Request
Fill out the form on our website, call us, or send a message. Attach documents for a quote.
Get a Quote
Our manager will calculate the exact cost and timeline within 30 minutes. No hidden fees.
We Translate
A specialist translator does the work. An editor reviews quality. A notary certifies (if needed).
Receive Your Translation
Free courier delivery in Moscow or email delivery. Payment upon receipt.
For Business Clients
We work with companies of any scale — from startups to corporations. Official contract, full document workflow, dedicated manager.
Contract & NDA
Official translation services agreement. NDA to protect trade secrets.
Bank Transfer Payment
Wire transfer, deferred payment for regular clients. VAT-exempt.
Closing Documents
Completion certificate, invoice — full package for your accounting department.
Volume Discounts 3–10%
50+ pages — 3% off. 100+ pages — 5%. 300+ pages — up to 10%.
Dedicated Manager
Single point of contact for all projects. Timeline, quality, and budget control.
CAT Tools, Save up to 40%
SDL Trados, memoQ — translation memory reduces cost of repetitive content.
FAQ
Ready to order marketing material translation?
Submit your request now and get a quote within 30 minutes